Champion Tracking and Job-Change Plays

Economic buyers need proof they can defend the purchase, not another product demo.

Reach the right stakeholder by mapping roles before sending that first message.

Use new insights to restart stalled deals, not generic check-ins.

Built to survive a champion's exit, not just to exist until they leave.

Former champions switching jobs convert 49% higher—catch them within 48 hours.

Track job moves for champions and buyers before your competitors do.

Expansion revenue costs three times less than acquiring new customers, yet most B2B teams ignore it.

When a champion leaves, half your customers churn—but the five-move playbook stops it.

Finding the right internal stakeholder to champion your deal makes or breaks enterprise sales.

Warm outreach to job-changed contacts converts eight times better than cold email.

Champions who switch jobs double win rates and shrink sales cycles by months.